Concept and Brand Expansion

ICA empowers restaurant companies to efficiently plan and execute a customized, brand expansion strategy, while sparing them from costly process missteps and reducing G&A overhead expense associated with in-house real estate and development departments.


"Over the past 15 years, Innovative Concept Associates has been an invaluable resource to me in guiding the growth of two multi-unit restaurant companies."

Development Services

ICA provides mixed use projects with specialized, pre-development expertise, assisting property owners to navigate the mine fields of attracting high profile restaurants as project amenities.

Jeffrey Buben, Chef/Owner  Bistro bis & Woodward Table

"Innovative Concept Associates trusted counsel and ability to negotiate favorable leases on or behalf has kept us profitable in difficult times, when others have failed.”

Ted Moats, Principal  Moats Enterprises

Steve Graul’s creative deal making, intimate grasp of our economic model, and relationships with developers and brokers across the United States put us on the same wave length from the very day we engaged him to run our national real estate expansion initiative.

Michael Beatty, President Beatty Development Group

"Innovative Concept Associates, Inc. helped us attract upscale retail and restaurant uses to Harbor East that would never before consider the City of Baltimore as an option for expansion.”

Mission Statement

Innovative Concept Associates, inc. is committed to developing and supporting career-long relationships with our Clients by providing the highest level of professional, restaurant and real estate related services available. Our focus is on the goals of our Clients’ and their best interests, not on the number of Clients we can engage, or the volume of revenue we can generate. Our vision incorporates a continued expansion of restaurant related real estate service offerings through collaborative relationships, in response to servicing the demands of our Clients. We strive to be respected for our specialized expertise, creativity, tenacity, passion and integrity by our Clients, competitors, strategic partners and industry associates.

Since 1997, ICA innovative concept associates, inc. of Reston, Virginia, has provided specialized, advisory services to the restaurant and real estate development communities. Our business was built upon a foundation formed by our collective backgrounds in the restaurant and real estate industries and forged via long standing relationships with friends, associates and Clients who evolved from those roots.

Over the years we have become known for our ability to dissect and navigate complex issues that are unique to restaurants and related real estate transactions, linking our success to the fact that we are “fluent” in both the language of restaurants, and the language of real estate.

Through our network of partners located in major markets around the world, we are able to plan and execute your expansion or merchandising strategy, streamline your processes, eliminate executive level distractions, and circumvent costly delays. Together with our partners, we share an uncompromising commitment to quality, innovation and superior service.

ICA is honored to have represented some of the most respected brands
in the restaurant and development industries.

Our Clients