Concept and Brand Expansion

ICA empowers restaurant companies to efficiently plan and execute
a customized, brand expansion strategy, while sparing them from
costly process missteps and reducing G&A overhead expense
associated with in-house real estate and development departments.

Rob Wilder, Co-Chairman,

"Over the past 15 years, Innovative Concept Associates has
been an invaluable resource to me in guiding the growth of
two multi-unit restaurant companies."

Development Services

ICA provides mixed use projects with specialized,
pre-development expertise, assisting property owners
to navigate the mine fields of attracting high profile
restaurants as project amenities.

Jeffrey Buben, Chef/Owner 
Bistro bis & Woodward Table

"Innovative Concept Associates trusted counsel and ability
to negotiate favorable leases on or behalf has kept us
profitable in difficult times, when others have failed.”

Ted Moats, Principal 
Moats Enterprises

Steve Graul’s creative deal making, intimate grasp
of our economic model, and relationships with developers
and brokers across the United States put us on the same
wave length from the very day we engaged him to run our
national real estate expansion initiative.

Michael Beatty, President
Beatty Development Group

"Innovative Concept Associates, Inc. helped us attract upscale
retail and restaurant uses to Harbor East that would never before
consider the City of Baltimore as an option for expansion.”

Mission Statement

innovative concept associates, inc. is committed to developing and supporting career-long relationships with our Clients by providing the highest level of professional, restaurant and real estate related services available. Our focus is on the goals of our Clients’ and their best interests, not on the number of Clients we can engage, or the volume of revenue we can generate. Our vision incorporates a continued expansion of restaurant related real estate service offerings through collaborative relationships, in response to servicing the demands of our Clients. We strive to be respected for our specialized expertise, creativity, tenacity, passion and integrity by our Clients, competitors, strategic partners and industry associates.

Since 1997, ICA innovative concept associates, inc. of Reston, Virginia, has provided specialized, advisory services to the restaurant and real estate development communities. Our business was built upon a foundation formed by our collective backgrounds in the restaurant and real estate industries and forged via long standing relationships with friends, associates and Clients who evolved from those roots.

Over the years we have become known for our ability to dissect and navigate complex issues that are unique to restaurants and related real estate transactions, linking our success to the fact that we are “fluent” in both the language of restaurants, and the language of real estate.

Through our network of partners located in major markets around the world, we are able to plan and execute your expansion or merchandising strategy, streamline your processes, eliminate executive level distractions, and circumvent costly delays. Together with our partners, we share an uncompromising commitment to quality, innovation and superior service.

ICA is honored to represent some of the most respected brands
in the restaurant and development industries.

minibar, barmini, Jaleo, Zaytinya by José Andrés THINKFOODGROUP, Washington DC
more info
ZEA Rotisserie & Bar, Semolina and Mizado Latin Kitchen by Taste Buds Management LLC, New Orleans LA
more info
Burtons Grill by Burtons Grill LLC, Andover MA
more info
Bistro bis, Woodward Table and WTF by Jeffrey and Sallie Buben, Washington DC
more info
Kinship and Metiér by Eric Ziebold and Celia Laurent, Washington DC
more info
Bakers Crust Artisian Kitchen by Bakers Crust LLC, Virginia Beach VA
more info
Red Heat Tavern by Burtons Grill LLC, Andover MA
more info
Hail & Hog and Eddie George’s Grille 27 by GREAT Grille Group, Philadelphia PA
more info