Steve Graul, CCIM
CEO and Principal Broker
Advisory Services Specialist
Steve Graul founded Innovative Concept Associates in 1997 with the vision of offering strategic real estate services to high profile, restaurant growth companies, and to developers seeking to attract them. As an investment real estate trained professional with a restaurant operations background, he services a prestigious portfolio of clients, from James Beard credentialed chefs and publicly traded national companies to high-profile, mixed-use institutional REITS and development firms. Many of his clients have been with the firm since its inception.
Steven is retained as strategic advisor and outsourced real estate director, responsible for planning and coordinating real estate initiatives for brand expansion. He is empowered by a collaborative network of restaurant and retail real estate specialists in markets across the United States, who support him in fulfilling his clients’ goals. Mr. Graul has been instrumental in the site selection and negotiations for transactions valued at more than $257 million in 16 states. He has actively consummated or explored transactions in 22 of the top 25 major market cities in the USA.
Mr. Graul currently directs the real estate strategy for the reinvention and national “roll out” of the iconic, “eater-tainment” concept, Dick’s Last Resort by Triton Pacific Capital Partners and Moats Enterprises, taking the company from 8, to more than 20, units in three years. He also managed the real estate program and national expansion of the fine dining concept, The Oceanaire Seafood Room, from 1 site to 16 sites. He is the trusted real estate advisor to several James Beard credentialed chef/owners including José Andrés (THINK Food Group), Jeffrey Buben (Vidalia and Bistro bis) and Eric Ziebold. His firm’s clients also include Wagamama, Inc. and Burton’s Grill.
Mr. Graul participated in creating the original retail merchandising mix and directed retail leasing for Harbor East in Baltimore, MD, (500,000 square feet of retail, theater, 10 restaurants). His firm supported the planning and directed the leasing on behalf of Vornado Real Estate Investment Trust for a 60,000 square foot restaurant anchor addition, as part of a $450 million redevelopment of Springfield Town Center in Virginia.
Mr. Graul earned a Bachelors of Business Administration from the College of William & Mary and obtained his designation as a Certified Commercial Investment Member (CCIM) in 1989. He is a member of the Urban Land Institute (ULI) and International Council of Shopping Centers (ICSC). He is licensed as a real estate broker in Virginia, Maryland, and the District of Columbia. firstname.lastname@example.org >>