Concept “Roll Out” and “Brand Expansion”

At the core of our own strategy for growth, is the passion we have for identifying emerging brands and supporting our Clients with their plans for multi-market, concept “roll outs.” Both within, and beyond the borders of, the United Stated there continues to be a significant demand for unique brands to anchor and activate mixed-use, real estate projects. Through our network of partners around the world, we are able to gather relevant information, prioritize market opportunities and develop strategies that best align with the concept’s target audience and our Clients’ goals.

• Define the target customer
• Identify compatible uses, generative sources and co-tenants
• Establish practical applications and real estate parameters
• Evaluate the competitive environment
• Measure brand acceptance in light of local and regional customs
• Prioritize markets and target venues